Strategor - 7e éd.
Author: Laurence Lehmann-Ortega, Frédéric Leroy, Bernard Garrette, Pierre Dussauge, Rodolphe Durand
STRATEGOR est l’ouvrage de stratégie le plus vendu en France. Adopté par les étudiants des écoles de management, des IAE et des universités, c’est aussi la référence pour les consultants et pour les responsables d’entreprises. Avec cette 7e édition enrichie de nouveaux cas et axée sur l’impact du digital, STRATEGOR est à la pointe de la pédagogie et des enjeux des entreprises. Conçu et rédigé par 32 auteurs, STRATEGOR bénéficie de leur expertise académique et professionnelle en tant que professeurs, consultants, managers et décideurs d’entreprises. Les + STRATEGOR COMPLET : l’alliance efficace des connaissances théoriques, des méthodes opérationnelles et des cas réels d’entreprises variées. À JOUR : l’accent sur l’innovation et le digital via de nouveaux exemples et cas d’entreprise. PRATIQUE : 40 fiches pratiques pour employer les outils de la stratégie, des figures pour mémoriser les modèles, des points-clés pour retenir l’essentiel. ENRICHI : les corrigés des 72 cas d’entreprise et la présentation de 25 grands auteurs de la stratégie en compléments en ligne à consulter sur dunod.com.
Strategor - 6e édition
Author: Laurence Lehmann-Ortega, Frédéric Le Roy, Bernard Garrette, Pierre Dussauge
Cette 6e édition du STRATEGOR, refondue et largement enrichie, présente les développements les plus récents en matière de stratégie et de politique d’entreprise. Les points nouveaux concernent principalement les Business model et l'innovation stratégique, l'innovation comme moteur de la croissance interne, un regard neuf sur la Stratégie et le développement durable pour l'ensemble des parties prenantes et enfin le management stratégique par le changement organisationnel. Dans ce livre collectif, Le lecteur y trouvera une analyse claire et critique des approches fondamentales, ainsi qu’une présentation synthétique des réflexions les plus novatrices concernant le champ de la direction générale des entreprises et des organisations. Ayant pour but d'intégrer les multiples facettes du métier de dirigeant, il formalise les enseignements donnés par les auteurs auprès d'étudiants, de cadres et de dirigeants d'entreprise. Il reflète leur expérience, acquise au cours de nombreuses missions de recherche et de conseil. Cet ouvrage de référence est utilisé dans les programmes de formation - initiale et continue - des principales universités et Grandes écoles françaises et étrangères.
Build, Borrow, Or Buy
Author: Laurence Capron, Will Mitchell
Publisher: Harvard Business Press
How should you grow your organization? It’s one of the most challenging questions an executive team faces—and the wrong answer can break your firm. The problem is most firms’ growth strategies emphasize just one type of growth—some focus on organic growth, others on M&A. When these strategies falter, the common response is simply to try harder—but firms falling into this “implementation trap” usually end up losing out to a competitor whose approach is more inclusive. So where do you start? By asking the right questions, argue INSEAD’s Laurence Capron and coauthor Will Mitchell, of the Rotman School of Management at the University of Toronto and Duke University’s Fuqua School of Business. Drawing on decades of research and teaching, Capron and Mitchell find that a firm’s aptitude for determining the best resource pathways for growth has a defining impact on its success. They’ve come up with a helpful framework, reflecting practices of a variety of successful global organizations, to determine which path is best for yours. The resource pathways framework is built around three strategic questions: • BUILD: Are your existing internal resources relevant for developing the new resources that you have targeted for growth? • BORROW: Could you obtain the targeted resources via an effective relationship with a resource partner? • BUY: Do you need broad and deep relationships with your resource provider? Written for large multinationals and emerging firms alike, Build, Borrow, or Buy will help solve a perennial question and will guide you through change while priming your organization for optimal growth.
Value Proposition Design
Author: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Publisher: John Wiley & Sons
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Author: Frederic Laloux, Ken Wilber
Publisher: Lightning Source Incorporated
The way we manage organizations seems increasingly out of date. Survey after survey shows that a majority of employees feel disengaged from their companies. The epidemic of organizational disillusionment goes way beyond Corporate America-teachers, doctors, and nurses are leaving their professions in record numbers because the way we run schools and hospitals kills their vocation. Government agencies and nonprofits have a noble purpose, but working for these entities often feels soulless and lifeless just the same. All these organizations suffer from power games played at the top and powerlessness at lower levels, from infighting and bureaucracy, from endless meetings and a seemingly never-ending succession of change and cost-cutting programs. Deep inside, we long for soulful workplaces, for authenticity, community, passion, and purpose. The solution, according to many progressive scholars, lies with more enlightened management. But reality shows that this is not enough. In most cases, the system beats the individual-when managers or leaders go through an inner transformation, they end up leaving their organizations because they no longer feel like putting up with a place that is inhospitable to the deeper longings of their soul. We need more enlightened leaders, but we need something more: enlightened organizational structures and practices. But is there even such a thing? Can we conceive of enlightened organizations? In this groundbreaking book, the author shows that every time humanity has shifted to a new stage of consciousness in the past, it has invented a whole new way to structure and run organizations, each time bringing extraordinary breakthroughs in collaboration. A new shift in consciousness is currently underway. Could it help us invent a radically more soulful and purposeful way to run our businesses and nonprofits, schools and hospitals? The pioneering organizations researched for this book have already "cracked the code." Their founders have fundamentally questioned every aspect of management and have come up with entirely new organizational methods. Even though they operate in very different industries and geographies and did not know of each other's experiments, the structures and practices they have developed are remarkably similar. It's hard not to get excited about this finding: a new organizational model seems to be emerging, and it promises a soulful revolution in the workplace. "Reinventing Organizations" describes in practical detail how organizations large and small can operate in this new paradigm. Leaders, founders, coaches, and consultants will find this work a joyful handbook, full of insights, examples, and inspiring stories.
Author: Laurence Lehmann-Ortega
Cette 7e édition du STRATEGOR, entièrement actualisée, présente les développements les plus récents en matière de stratégie et de politique d’entreprise. Exemples et cas d’entreprise sont renouvelés et donnent une large place à la question du digital. En compléments du manuel sont disponibles en ligne sur le site : les réponses aux questions des mini-cas et des pistes de prolongement, une présentation des grands auteurs de la stratégie. Combinant approches théoriques et pratiques, ce livre collectif rédigé par des professeurs, consultants et décideurs, présente les concepts fondamentaux, les méthodes et les outils, illustrés par plus de 1 000 exemples, 70 mini-cas et 40 fiches pratiques.
Author: Michael E. Porter
Publisher: Simon and Schuster
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Author: Edward Luttwak
Publisher: Harvard University Press
In this widely acclaimed work, now revised and expanded, Luttwak unveils the peculiar logic of strategy level by level, from grand strategy down to combat tactics. He explores examples from ancient Rome to present day to reveal the ultimate logic of military failure and success, of war and peace. 5 tables.
Ace Your Case!
Author: WetFeet (Firm)
Publisher: WETFEET, INC.
This book entitled How to successfully complete your DBA? (Doctorate in Business Administration) aims to answer the questions of managers who wish to gain perspective, defend and publish a thesis grounded in their managerial experience and create knowledge. What is a DBA? What are the differences between a DBA and a PhD? How to prepare a DBA in three years? Should you choose a face-to-face or distance learning DBA? How to choose your thesis supervisor? How to start your DBA? What methodology (ies) to choose for your DBA? What plan to adopt for the DBA thesis? And finally: How to enhance your DBA? The author provides clear and pragmatic answers to all these questions on the basis of his experience in managing DBA programs and he takes the reader through a three steps plan: 1. Choosing a DBA 2. Choosing a thesis theme 3. Managing your DBA
A collection of cartoons, representing the last nine years of work that originally appeared in the The New Yorker and other publications, is brought together in zany book that takes on contemporary themes such as genetically altered mice. 20,000 first printing.
Exploring Strategy Text and Cases
Author: Gerry Johnson, Richard Whittington, Patrick Regner, Kevan Scholes, Duncan Angwin
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Author: Christian Michon, Jean-Claude Andréani, Olivier Badot, Ganaël Bascoul
Publisher: Pearson Education France
Maîtrisez les fondamentaux du marketing et ses applications pratiques et initiez-vous aux dernières nouveautés de la discipline avec cette nouvelle édition profondément mise à jour et richement illustrée de cas et d'exemples actuels.