Author: John E. Kelly III, Steve Hamm
Publisher: Columbia University Press
We are crossing a new frontier in the evolution of computing and entering the era of cognitive systems. The victory of IBM's Watson on the television quiz show Jeopardy! revealed how scientists and engineers at IBM and elsewhere are pushing the boundaries of science and technology to create machines that sense, learn, reason, and interact with people in new ways to provide insight and advice. In Smart Machines, John E. Kelly III, director of IBM Research, and Steve Hamm, a writer at IBM and a former business and technology journalist, introduce the fascinating world of "cognitive systems" to general audiences and provide a window into the future of computing. Cognitive systems promise to penetrate complexity and assist people and organizations in better decision making. They can help doctors evaluate and treat patients, augment the ways we see, anticipate major weather events, and contribute to smarter urban planning. Kelly and Hamm's comprehensive perspective describes this technology inside and out and explains how it will help us conquer the harnessing and understanding of "big data," one of the major computing challenges facing businesses and governments in the coming decades. Absorbing and impassioned, their book will inspire governments, academics, and the global tech industry to work together to power this exciting wave in innovation.
A comprehensive guide to learning technologies that unlock the value in big data Cognitive Computing provides detailed guidance toward building a new class of systems that learn from experience and derive insights to unlock the value of big data. This book helps technologists understand cognitive computing's underlying technologies, from knowledge representation techniques and natural language processing algorithms to dynamic learning approaches based on accumulated evidence, rather than reprogramming. Detailed case examples from the financial, healthcare, and manufacturing walk readers step-by-step through the design and testing of cognitive systems, and expert perspectives from organizations such as Cleveland Clinic, Memorial Sloan-Kettering, as well as commercial vendors that are creating solutions. These organizations provide insight into the real-world implementation of cognitive computing systems. The IBM Watson cognitive computing platform is described in a detailed chapter because of its significance in helping to define this emerging market. In addition, the book includes implementations of emerging projects from Qualcomm, Hitachi, Google and Amazon. Today's cognitive computing solutions build on established concepts from artificial intelligence, natural language processing, ontologies, and leverage advances in big data management and analytics. They foreshadow an intelligent infrastructure that enables a new generation of customer and context-aware smart applications in all industries. Cognitive Computing is a comprehensive guide to the subject, providing both the theoretical and practical guidance technologists need. Discover how cognitive computing evolved from promise to reality Learn the elements that make up a cognitive computing system Understand the groundbreaking hardware and software technologies behind cognitive computing Learn to evaluate your own application portfolio to find the best candidates for pilot projects Leverage cognitive computing capabilities to transform the organization Cognitive systems are rightly being hailed as the new era of computing. Learn how these technologies enable emerging firms to compete with entrenched giants, and forward-thinking established firms to disrupt their industries. Professionals who currently work with big data and analytics will see how cognitive computing builds on their foundation, and creates new opportunities. Cognitive Computing provides complete guidance to this new level of human-machine interaction.
Author: Stephen Baker
The “charming and terrifying” story of IBM’s breakthrough in artificial intelligence, from the Business Week technology writer and author of The Numerati (Publishers Weekly, starred review). For centuries, people have dreamed of creating a machine that thinks like a human. Scientists have made progress: computers can now beat chess grandmasters and help prevent terrorist attacks. Yet we still await a machine that exhibits the rich complexity of human thought—one that doesn’t just crunch numbers, or take us to a relevant web page, but understands and communicates with us. With the creation of Watson, IBM’s Jeopardy!-playing computer, we are one step closer to that goal. In Final Jeopardy, Stephen Baker traces the arc of Watson’s “life,” from its birth in the IBM labs to its big night on the podium. We meet Hollywood moguls and Jeopardy! masters, genius computer programmers and ambitious scientists, including Watson’s eccentric creator, David Ferrucci. We see how Watson’s breakthroughs and the future of artificial intelligence could transform medicine, law, marketing, and even science itself, as machines process huge amounts of data at lightning speed, answer our questions, and possibly come up with new hypotheses. As fast and fun as the game itself, Final Jeopardy shows how smart machines will fit into our world—and how they’ll disrupt it. “The place to go if you’re really interested in this version of the quest for creating Artificial Intelligence.” —The Seattle Times “Like Tracy Kidder’s Soul of a New Machine, Baker’s book finds us at the dawn of a singularity. It’s an excellent case study, and does good double duty as a Philip K. Dick scenario, too.” —Kirkus Reviews “Like a cross between Born Yesterday and 2001: A Space Odyssey, Baker’s narrative is both . . . an entertaining romp through the field of artificial intelligence—and a sobering glimpse of things to come.” —Publishers Weekly, starred review
Make the most advanced predictive analytical processes easy using Watson Analytics with this easy-to-follow practical guide About This Book This is the first and the only book on IBM Watson Analytics, and it shows you how to leverage Watson in an enterprise environment through rich use cases Incorporate Watson Analytics into your business strategy and confidently add this cutting edge expertise to your resume This book is written by James D Miller, IBM-certified expert and accomplished Director and Sr. Project Leader Who This Book Is For If you want to perform data discovery and analysis and make sense of data you have, this book for you. Data scientists can also use this book to explore a new way to perform data analysis tasks on cloud with ease. This book does not require a programming background. What You Will Learn Study the language of Watson while you discover how easy it is to access and configure Review what a Watson use case is, why it's important, and how to identify one Design Watson Analytical solutions based upon your use cases Understand the basic concepts behind the content analysis cycle and where Watson fits in Explore all the features of Watson, such as Explore, Predict, and Assemble Customize and extend your Watson solutions Use Watson at the Enterprise level Integrate Watson with other toolsets In Detail Today, only a small portion of businesses actually use a real analytical tool as part of routine decision making. IBM Watson Analytics is changing that making the most advanced and predictive analytical techniques understandable and usable for any industry. This book will be the vital tour guide for your trip, starting with what IBM Watson Analytics is. We'll start off with introduction to Watson Analytics and then quickly move on to various use cases under which one can use the different analytics functionalities offered by Watson. During the course of the book, you will learn how to design solutions, and customize and extend Watson analytics. We will conclude by taking Watson Analytics to enterprise and integrating it with other solutions (other IBM solutions and analytics). Now is the time for you to learn IBM Watson to compete in the world. Style and approach Watson provides individuals with the ability to perform sophisticated data discovery and analysis without all of the complexity that usually goes along with it. This book will get you started with Watson analytics and how you can use it in day-to-day data analysis. The book introduces the key concepts and terminology and then uses practical use case examples to reinforce your understanding.
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.
Author: Peter Fingar, Vint Cerf
"The book uses ... QR codes and tiny URL links that let readers drill down on many of the topics."--Page 4 of printed paper wrapper.
Building Cognitive Applications with IBM Watson Services: Volume 1 Getting Started
Author: Dr. Alfio Gliozzo, Chris Ackerson, Rajib Bhattacharya, Addison Goering, Albert Jumba, Seung Yeon Kim, Laksh Krishnamurthy, Thanh Lam, Angelo Littera, Iain McIntosh, Srini Murthy, Marcel Ribas, IBM Redbooks
Publisher: IBM Redbooks
The Building Cognitive Applications with IBM Watson Services series is a seven-volume collection that introduces IBM® WatsonTM cognitive computing services. The series includes an overview of specific IBM Watson® services with their associated architectures and simple code examples. Each volume describes how you can use and implement these services in your applications through practical use cases. The series includes the following volumes: Volume 1 Getting Started, SG24-8387 Volume 2 Conversation, SG24-8394 Volume 3 Visual Recognition, SG24-8393 Volume 4 Natural Language Classifier, SG24-8391 Volume 5 Language Translator, SG24-8392 Volume 6 Speech to Text and Text to Speech, SG24-8388 Volume 7 Natural Language Understanding, SG24-8398 Whether you are a beginner or an experienced developer, this collection provides the information you need to start your research on Watson services. If your goal is to become more familiar with Watson in relation to your current environment, or if you are evaluating cognitive computing, this collection can serve as a powerful learning tool. This IBM Redbooks® publication, Volume 1, introduces cognitive computing, its motivating factors, history, and basic concepts. This volume describes the industry landscape for cognitive computing and introduces Watson, the cognitive computing offering from IBM. It also describes the nature of the question-answering (QA) challenge that is represented by the Jeopardy! quiz game and it provides a high-level overview of the QA system architecture (DeepQA), developed for Watson to play the game. This volume charts the evolution of the Watson Developer Cloud, from the initial DeepQA implementation. This book also introduces the concept of domain adaptation and the processes that must be followed to adapt the various Watson services to specific domains.
Making the World Work Better
Author: Kevin Maney, Steve Hamm, Jeffrey O'Brien
Publisher: Pearson Education
Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company , journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself… and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.
Author: Euston Quah
Publisher: World Scientific
As Singapore enters its 50th year of independence, it is a time for introspection to look back at the successes and challenges of the past, but is also a crucial time to consider what the future holds for the nation. Singapore 2065: Leading Insights on Economy and Environment from 50 Singapore Icons and Beyond is one such key contribution to the endeavour of thinking about what lies ahead. While many forthcoming projects and books take a more retrospective approach reflecting upon Singapore's past, this book adopts a forward-looking perspective, contemplating Singapore's distant future, which is important for posterity. This book is a collection of key insights from 50 iconic individuals of Singapore and beyond, and contains reasoned arguments, speculations and visionary expectations of Singapore's future in 50 years' time. The book discusses the distant future of Singapore's economy and the environment. What will Singapore's economic and environment landscape be like 50 years from now? Are there trends or scenarios common to the various discussions contained in this book? If there are, how big would be the impact of some of these trends? What and how should the government respond to these projections, expectations and informed visions of tomorrow? In sum, what would Singapore's economy and environment be like in 2065? The book explores a range of possible answers to these questions and more. Not only will the generations of today be able to gain much insight into Singapore's future by reading this book, but future generations, specifically 100 years after Singapore's independence, will be able to understand and affirm what and how today's generations think about their time. The book is a key contribution to envisioning Singapore's future, which is also vital for understanding what shapes Singapore's landscape today. Contents: --> Readership: Educational institutions of higher levels; research institutions; various professional societies; the Singapore government and ministries; foreign governments; and general readers who are interested in finding out more about what leaders in Singapore envision for Singapore's future. Key Features:Contains contributed essays by very prominent Singapore icons, and edited by a leading and influential academic economistContains futuristic, leading insights and predictions, novel ideas, covering a wide range of topicsTimely publication to coincide with and celebrate Singapore's 50th anniversary of independenceKeywords:Singapore's Future;Economy;Environment;Transportation;Quality of Life;Energy;Demographics;Aging;Social Security;Income Inequality;Family;Technology;Public Finance;Finance;Taxes;Gender and Women;Trade;Geopolitical and Political Economy;Infrastructure;Resources;Connectivity;ASEAN;China;SEAReview: "A stunning collection of perspectives across the spectrum, Singapore 2065 presents a compelling look into the future through a series of thought provoking insights. This volume also celebrates the country's exceptional success, retelling the invaluable stories and anecdotes that have paved Singapore's tremendous journey over the last 50 years. As Singapore continues to chart into the next half century, Singapore 2065 leaves plenty to ponder and will remain a valuable repository of knowledge for many years to come." Bertil Andersson President Nanyang Technological University "Singapore 2065 has brought together a diverse and intriguing range of ideas and insights from a rich cross-section of contributors: policy makers, researchers, close observers of Singapore, student leaders, and others. These essays reflect on Singapore's remarkable progress and development over the past half-century, and explore the opportunities and challenges that lie ahead. Over the next 50 years, the world will continue to be an uncertain place, offering exciting opportunities, but subject to bouts of deep uncertainty and disruptive events and trends. Ultimately, Singapore's continued success over the next 50 years will depend less on our material resources, but on our people, and specifically our key attributes of nimbleness, adaptability, creativity, resilience and the willingness to strive for a common purpose." Tan Chorh Chuan President National University of Singapore "Singapore's success came in large part from its continuous efforts to anticipate what changes are likely, not often looking as far as ahead as 50 years ahead, but certainly not afraid to try. Here are 50 minds stretching forward into the 21st century — confirming that the city-state's spirit lives on. I am confident that our environment will have a better future thanks to the projections in this volume. Everyone who cares should read and think about them." Wang Gungwu Chairman East Asian Institute, National University of Singapore "There are few issues that are more important than the economy and the environment in the 21st century for any country. They are especially important to Singapore, given its size and open economy. As the nation celebrates its 50th birthday, justifiably proud of its achievement, it is also timely to contemplate what the future might hold and what we need to do to ensure continued success as a nation. In Singapore 2065, you will find food for thought. What is of particular interest is that the deeply thoughtful essays collected in this volume crisscross at different points, and also raise a number of fundamental issues concerning value and identity that are inextricably tied to Singapore's future development. This book certainly provides keen insight into the economic and environmental challenges we face, but it also compels us to reflect on the larger story of "Majulah Singapura" as we march into the future." Alan K L Chan Dean, College of Humanities, Arts & Social Sciences Nanyang Technological University
Recent changes in healthcare delivery as mandated by the Patient Protection and Affordable Care Act are forcing providers to focus on technology as a way to improve the health of the population, while engaging patients and encouraging them to take accountability for maintaining their own health. One way of doing this is through the use of mobile health (mhealth) technologies that allow physicians to monitor patients in real time and access important medical records from anywhere. Connecting millions of patients with caregivers like never before, mhealth technology is changing healthcare delivery for good. Emerging Technologies in Healthcare provides detailed descriptions of the latest mhealth technologies. It outlines the role of mhealth for self-care and remote care and describes the differences between telemedicine, telehealth, and telecare. The book justifies the use of mhealth technology for meeting regulatory standards of care and explains how analytics and social media are being used to improve the delivery of healthcare. It addresses healthcare reform and risk management in healthcare and concludes by discussing future directions for healthcare technologies. The book is written by a leader in the application of analytics in the healthcare industry. Her extensive background in nursing and hospital administration provides her with the opportunity to share unique insights on how to apply technology and innovation to improve the management of today’s healthcare systems.
The three-volume set LNCS 9746, 9747, and 9748 constitutes the proceedings of the 5th International Conference on Design, User Experience, and Usability, DUXU 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, in Toronto, Canada, in July 2016, jointly with 13 other thematically similar conferences. The total of 1287 papers presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 157 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 49 papers included in this volume are organized in topical sections on design thinking; user experience design methods and tools; usability and user experience evaluation methods and tools.
Analytics Across the Enterprise
Author: Brenda L. Dietrich, Emily C. Plachy, Maureen F. Norton
Publisher: Pearson Education
Analytics systematically informs human judgment with data-driven insight, improving decision-making and enabling greater innovation and creativity in support of strategy. This book hows how IBM has successfully leveraged analytics across the enterprise, worldwide. Through 31 case studies, the book shares real-world perspectives on what does and doesn't work and how to start or accelerate the business transformation. Coverage includes: creating a smarter workforce through big data and analytics; more effectively optimizing supply chain processes; systematically improving financial forecasting; managing financial risk, increasing operational efficiency, and creating business value; reaching more B2B or B2C customers and deepening their engagement; optimizing manufacturing and product management processes; deploying your sales organization to increase revenue and effectiveness; achieving new levels of excellence in services delivery and reducing risk; transforming IT to enable wider use of analytics; and "measuring the immeasurable" and filling gaps in imperfect data.
Author: Steve Lohr
Publisher: Harper Collins
By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a stack two-thirds of the way to the moon. Now, that's Big Data. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. The vital raw material of today's information economy is data. In Data-ism, New York Times reporter Steve Lohr explains how big-data technology is ushering in a revolution in proportions that promise to be the basis of the next wave of efficiency and innovation across the economy. But more is at work here than technology. Big data is also the vehicle for a point of view, or philosophy, about how decisions will be—and perhaps should be—made in the future. Lohr investigates the benefits of data while also examining its dark side. Data-ism is about this next phase, in which vast Internet-scale data sets are used for discovery and prediction in virtually every field. It shows how this new revolution will change decision making—by relying more on data and analysis, and less on intuition and experience—and transform the nature of leadership and management. Focusing on young entrepreneurs at the forefront of data science as well as on giant companies such as IBM that are making big bets on data science for the future of their businesses, Data-ism is a field guide to what is ahead, explaining how individuals and institutions will need to exploit, protect, and manage data to stay competitive in the coming years. With rich examples of how the rise of big data is affecting everyday life, Data-ism also raises provocative questions about policy and practice that have wide implications for everyone. The age of data-ism is here. But are we ready to handle its consequences, good and bad?
Humility Is the New Smart
Author: Edward D. Hess, Katherine Ludwig
Publisher: Berrett-Koehler Publishers
Humility Is the New Smart Your job is at risk—if not now, then soon. We are on the leading edge of a Smart Machine Age led by artificial intelligence that will be as transformative for us as the Industrial Revolution was for our ancestors. Smart machines will take over millions of jobs in manufacturing, office work, the service sector, the professions, you name it. Not only can they know more data and analyze it faster than any mere human, say Edward Hess and Katherine Ludwig, but smart machines are free of the emotional, psychological, and cultural baggage that so often mars human thinking. So we can't beat 'em and we can't join 'em. To stay relevant, we have to play a different game. Hess and Ludwig offer us that game plan. We need to excel at critical, creative, and innovative thinking and at genuinely engaging with others—things machines can't do well. The key is to change our definition of what it means to be smart. Hess and Ludwig call it being NewSmart. In this extraordinarily timely book, they offer detailed guidance for developing NewSmart attitudes and four critical behaviors that will help us adapt to the new reality. The crucial mindset underlying NewSmart is humility—not self-effacement but an accurate self-appraisal: acknowledging you can't have all the answers, remaining open to new ideas, and committing yourself to lifelong learning. Drawing on extensive multidisciplinary research, Hess and Ludwig emphasize that the key to success in this new era is not to be more like the machines but to excel at the best of what makes us human.
Facilitating Interdisciplinary Research
Author: Institute of Medicine, National Academy of Engineering, National Academy of Sciences, Committee on Science, Engineering, and Public Policy, Committee on Facilitating Interdisciplinary Research
Publisher: National Academies Press
Facilitating Interdisciplinary Research examines current interdisciplinary research efforts and recommends ways to stimulate and support such research. Advances in science and engineering increasingly require the collaboration of scholars from various fields. This shift is driven by the need to address complex problems that cut across traditional disciplines, and the capacity of new technologies to both transform existing disciplines and generate new ones. At the same time, however, interdisciplinary research can be impeded by policies on hiring, promotion, tenure, proposal review, and resource allocation that favor traditional disciplines. This report identifies steps that researchers, teachers, students, institutions, funding organizations, and disciplinary societies can take to more effectively conduct, facilitate, and evaluate interdisciplinary research programs and projects. Throughout the report key concepts are illustrated with case studies and results of the committeeâ€™s surveys of individual researchers and university provosts.