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International Public Relations

International Public Relations

Author: Patricia A. Curtin, T. Kenn Gaither
Publisher: SAGE
ISBN: 1452279012
Pages: 320
Year: 2007-01-18
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
International Public Relations

International Public Relations

Author: Patricia A. Curtin, T. Kenn Gaither
Publisher: SAGE Publications
ISBN: 1412914159
Pages: 304
Year: 2007-01-18
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
International Public Relations

International Public Relations

Author: Patricia A. Curtin, T. Kenn Gaither
Publisher: SAGE Publications
ISBN: 1452213283
Pages: 320
Year: 2007-01-18
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
Global Public Relations

Global Public Relations

Author: Alan R. Freitag, Ashli Quesinberry Stokes
Publisher: Routledge
ISBN: 1134061293
Pages: 328
Year: 2009-01-13
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
Public Relations Cases

Public Relations Cases

Author: Danny Moss, Melanie Powell, Barbara DeSanto
Publisher: Routledge
ISBN: 1136842462
Pages: 192
Year: 2010-07-16
This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations. This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies. The book also examines: The use of social media and blogging as a communications medium The growing importance of corporate social responsibility programmes Local authority identity change High profile international charitable fundraising Sports sponsorship Property sector PR. Featuring cases from around the world, including the UK, India, Korea, Demark, Croatia and the US, this book is an invaluable resource for teachers, researchers and students working in public relations, corporate communication and public affairs.
Public Relations

Public Relations

Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1136764755
Pages: 528
Year: 2012-12-06
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations on the margins, either geographically or intellectually, or both, allowed them to present a variety of compelling critiques. Contributors from Germany, Sweden, Spain, and Scotland join those from New Zealand and Australia in providing historical and political perspectives. Topics such as propaganda, religion, publics, expertise, transparency, and discourse are tackled in new and imaginative ways. The book challenges conventions but also provides essential empirical detail and careful argument. Practical relevance is also present through interdisciplinary discussion of public relations problems in sport, health, science, tourism, and documentary film. This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations.
Pitch, Tweet, or Engage on the Street

Pitch, Tweet, or Engage on the Street

Author: Kara Alaimo
Publisher: Routledge
ISBN: 1317425413
Pages: 496
Year: 2016-08-25
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
Primer of Public Relations Research, Third Edition

Primer of Public Relations Research, Third Edition

Author: Don W. Stacks
Publisher: Guilford Publications
ISBN: 1462527965
Pages: 404
Year: 2016-10-10
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Negotiating with Imperialism

Negotiating with Imperialism

Author: Michael R. Auslin
Publisher: Harvard University Press
ISBN: 0674020316
Pages: 276
Year: 2009-07-01
Japan's modern international history began in 1858 with the signing of the "unequal" commercial treaty with the United States. Over the next fifteen years, Japanese diplomacy was reshaped to respond to the Western imperialist challenge. "Negotiating with Imperialism" is the first book to explain the emergence of modern Japan through this early period of treaty relations. Michael Auslin dispels the myth that the Tokugawa "bakufu" was diplomatically incompetent. Refusing to surrender to the West's power, "bakufu" diplomats employed negotiation as a weapon to defend Japan's interests. Tracing various visions of Japan's international identity, Auslin examines the evolution of the culture of Japanese diplomacy. Further, he demonstrates the limits of nineteenth-century imperialist power by examining the responses of British, French, and American diplomats. After replacing the Tokugawa in 1868, Meiji leaders initially utilized bakufu tactics. However, their 1872 failure to revise the treaties led them to focus on domestic reform as a way of maintaining independence and gaining equality with the West. In a compelling analysis of the interplay among assassinations, Western bombardment of Japanese cities, fertile cultural exchange, and intellectual discovery, Auslin offers a persuasive reading of the birth of modern Japan and its struggle to determine its future relations with the world.
The Politics of Popular Culture

The Politics of Popular Culture

Author: Tim Nieguth
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773596860
Pages: 200
Year: 2015-01-01
Days after the 9/11 attacks George W. Bush sought to reassure the American public that Osama bin Laden would be brought to justice, quipping that "there's an old poster out West, as I recall, that said, 'Wanted: Dead or Alive.'" Bush's invocation of Wild West mythology was neither novel nor unusual - elected officials frequently tap into popular culture in order to mobilize public support for themselves and for their policies. The Politics of Popular Culture examines the relationship between popular culture and politics. It stresses that popular culture is politically important because it reflects and operates within broader socio-political conditions, can transport political ideas and ideologies, and is a site where identities and institutions are shaped, contested, and reproduced. Essays discuss film, television, music, and video games from a variety of theoretical and methodological vantage points in order to enrich our understanding of the ways in which popular culture shapes our views of political institutions, actors, and issues. Contributors include Jonah Butovsky (Brock), Gina S. Comeau (Laurentian), Danielle J. Deveau (Pop Culture Lab), Timothy Fowler (Carleton), Aurélie Lacassagne (Laurentian), Jérôme Melançon (Alberta), Christian Poirier (Institut national de la recherche scientifique), Tracey Raney (Ryerson), Kelly L. Saunders (Brandon), and Shauna Wilton (Alberta).
International Public Relations and Public Diplomacy

International Public Relations and Public Diplomacy

Author: Guy J. Golan, Sung-Un Yang, Dennis F. Kinsey
Publisher: Peter Lang Pub Incorporated
ISBN: 1433126885
Pages: 416
Year: 2015-03-28
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Media Theories and Approaches

Media Theories and Approaches

Author: Mark Balnaves, Stephanie Hemelryk Donald, Brian Shoesmith
Publisher: Macmillan International Higher Education
ISBN: 1137094923
Pages: 400
Year: 2008-11-24
This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for today's students seeking to understand worldwide media, past and present.
International Public Relations , Negotiating Culture, Identity, and Power

International Public Relations , Negotiating Culture, Identity, and Power

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467228435
Pages: 26
Year: 2016-10-17
Facts101 is your complete guide to International Public Relations , Negotiating Culture, Identity, and Power. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
How to Write a Thesis

How to Write a Thesis

Author: Rowena Murray
Publisher: McGraw-Hill Education (UK)
ISBN: 0335244297
Pages: 325
Year: 2011-05-01
Printbegrænsninger: Der kan printes op til 5 % af bogens samlede indhold
Public Relations, Society & Culture

Public Relations, Society & Culture

Author: Lee Edwards, Caroline E. M. Hodges
Publisher: Taylor & Francis
ISBN: 1136834206
Pages: 160
Year: 2011-02-25
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.