Author: Christian H. Godefroy, D. R. Steevens
Publisher: Piatkus Books
Professional success, self-confidence, good health and so much more can all be yours. Mind Power will help you achieve the good things in life by showing you how to harness the extraordinary power of your subconscious mind.
The Outstanding Negotiator
Author: Christian H. Godefroy, Luis Robert
Publisher: Piatkus Books
People who know how to negotiate are worth a lot to their companies. Whether you are an employee, an executive or a company director, The Outstanding Negotiator will teach you the techniques and strategies needed to turn a difficult or a seemingly unwinnable situation into a profitable one.Packed with strategies and practical advice which will guide you at every stage of your career, The Outstanding Negotiator is an essential guide.
This book will change the way you work and think. It promises two extra hours a day to everyone who uses it! Packed with easy and effective strategies, it will show you: How to do in 2 hours what it usually takes you 4 hours to do How to improve your concentration How to read 240 pages per hour - with better understanding and memorisation How to make important decisions faster How to prioritise and delegate How to motivate others so their working practice helps - not hinders - you How to organize your office How to shorten meetings How to make the most of new technologies And much more. Learn the secrets of time management and you will profit from them all your life.
Unlock the amazing story buried in your presentation—and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations—and your business impact!
How easy life would be if we didn't have to deal with difficult people! Whether it's an explosive boss, an uncooperative bureaucrat, a hostile customer, an arrogant salesperson, or an argumentative relative, some people have ways of making our life difficult. How to Cope with Difficult People will show you how to deal with people calmly, effectively and assertively, get people to listen to your ideas, and achieve your goals without losing your temper. By the skilful use of words, negotiation and humour, you can improve your techniques for handling difficult people.
D.I.Y.: Design It Yourself
Author: Ellen Lupton
Publisher: Princeton Architectural Press
Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.
You can learn trading penny stocks from the masses and become part of the 90% of traders who lose money in the stock market, or you can learn from the Best. The Complete Penny Stock Course is based on Timothy Sykes’, various training programs. His strategies have helped individuals like Tim Grittani, Michael Goode and Stephen Dux become millionaires within a couple of years. This course aims to teach you how to become a consistently profitable trader, by taking Tim’s profit-making strategies with penny stocks and presenting them in a well-structured learning format. You’ll start by getting acquainted with the concepts of market and trading psychology. Then you’ll get into the basics of day trading, how to manage your risk and the tools that will help you become profitable. Along the way, you’ll learn strategies and techniques to become consistent in your gains and develop your own trading techniques. What’s inside: - Managing expectations and understanding the market, - Understanding the psychology of trading and how it affects you, - Learning the basics of day trading, - Learning the mechanics of trading penny stocks, - Risk management and how to take safe positions, - How to trade through advanced techniques - Developing your own profitable trading strategy - Real world examples and case studies No prior trading experience is required.
A step by step guide to copywriting that sells, in letters, mails and web pages. How do you make someone open a letter or email, read its content and send you an order? How to write copy that sells ? This book provides the step-by-step guide for making more money with more orders. It is salesmanship in print : grab attention and make an instant sale. How to Write Letters that Sell is for everyone in direct mail and email marketing. It shows you how to write letters that are so compelling and so convincing that people hundreds of miles away will immediately want your product and be persuaded to give you their money in exchange for your product. In this book, you'll discover : - How to avoid common mistakes - The secret weapon to opening letters or emails - The most powerful words to use in copy - The best headlines - time proven ! - How to make your copy more readable - How to earn copywriting dollars - What drives people and how to use it to sell - All the techniques that will make your reader act now. Christian Godefroy is one of the very few specialists of the direct mail and email marketing approach. He has worked with Gene Schwartz, Rodale Press and Gary Bencivenga. He made over 1 million dollars in royalties with one sales letter. And wrote many other. In How to Write Letters that Sell, he reveals the secrets of his success and shows you how to incorporate his winning techniques into your own copy. Packed with information and advice, and dozens of eye-catching headlines and selling phrases, How to Write Letters that Sell is essential reading for everyone who wants to turn a simple email or web page into an effective sales tool that produces results every time.
Author: Brian M. Carney, Isaac Getz
The culture of freedom works. Learn the secrets of a successful business paradigm based on a trusting, nonhierarchical, liberated environment.
As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work. In this book, the authors: Define the unique characteristics of interactive projects Explain the importance of emotional intelligence in the workplace Discuss communication techniques that help teams work together more efficiently Outline a process and specific deliverables that clarify how to think about critical aspects of a project Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch
Author: Anne Cronin
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
Persuasion in Advertising
Author: John O'Shaugnessy, Nicholas O'Shaughnessy
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Author: Jacob L. Mey
Publisher: Blackwell Publishing
This is a succinct introduction to the rapidly developing field of pragmatics - the study of language from the point of view of its users, of the choices they make, the constraints they encounter in using language in social interaction, and the effects their use of language has on other participants in communication. The book reviews the work of Austin, Grice, Searle, Levinson and others, examining the implicit meaning of everyday conversation, as well as the social importance and determination of our individually performed 'pragmatic acts'. In this updated and thoroughly revised edition, Mey extends the treatment of metapragmatic phenomena to what is often referred to, in the US anthropological-pragmatic tradition, by the term 'indexing'. He has also given full-fledged treatment to his theory of Pragmatic Acts (including 'embodiment'), and has included new chapters on literary pragmatics and pragmatics across cultures. The final chapter on social aspects of pragmatics covers extensive recent research in what has come to be named the 'critical' orientation of the discipline.
Author: Marco Canora
Publisher: Clarkson Potter
No one has been more responsible for the recent explosion of interest in bone than New York City chef Marco Canora. After completely revitalizing his health by integrating bone broth into his diet, Marco began to make his nourishing broths available by the cupful to New Yorkers from a small window in his East Village restaurant, drawing sell-out crowds virtually from the beginning. No longer just a building block for soups and sauces, bone broths are now being embraced for their innumerable health benefits, from cultivating a healthier gut to greater resistance to colds and other illnesses. In Brodo, Marco shares the recipes for his flavorful, nutritious broths and shows how to serve them year round as well as incorporate them into recipes and as a daily health practice. Perfect for stirring into a broth bowl or a pot of risotto, as a more gentle, supportive alternative to the afternoon caffeine fix, and an immunity and health booster any time, the homey bone broths in Brodo should be a part of every well-stocked pantry.
Author: Jack Finney
Publisher: Simon and Schuster
About Time offers a delightful return to the world of time travel and light comedy that distinguished Jack Finney's all-time classic Time and Again. The protagonists of these twelve stories are well-meaning but at odds with their surroundings and their lives. The time to which they escape—through time travel—doesn't always fulfill their expectations in the way they had hoped, but sometimes, they can still find their dreams.