Pourquoi la période des soldes nous pousse-t-elle à acheter des choses dont nous n’avons aucun besoin ? Pourquoi sommes-nous persuadés qu’une aspirine à 50 centimes nous guérit plus sûrement qu’une autre à 5 centimes ? Pourquoi des gens intelligents comme vous et moi prennent-ils régulièrement des décisions absurdes ? Parce que nous ne sommes pas aussi rationnels que nous le voudrions. Et cette irrationalité se traduit par une multitude de « mauvais » choix, qui touchent tant à notre quotidien qu’à des décisions plus importantes – acquérir une maison, changer de travail ou se lancer dans une relation amoureuse. Conçu à partir d’expériences aussi variées qu’instructives, ce livre devenu un classique aide à déjouer les pièges de notre irrationalité.
C'est un livre qui éclaire toute personne curieuse de découvrir ce qu'est l'hypnose, et de comprendre son fonctionnement (et ses limites, risques éventuels et bienfaits) C'est un livre que les hypnothérapeutes pourront proposer à leurs patients pour leur offrir un aperçu des mécanismes hypnotiques sans pour autant les ensevelir sous les informations techniques nécessaires aux praticiens ! S'y retrouveront également les lecteurs qui voudraient aborder pour eux-mêmes une pratique d'auto-hypnose bienveillante et facile, à travers douze process, utiles dans la vie quotidienne (dont par exemple gérer mieux la douleur, stopper le grignotage, en finir avec les ongles rongés, se réveiller frais et dispo le matin, prendre de bonnes décisions...).
Author: Alice Miller
In direct opposition to the Freudian drive theory, the author of the best-selling The Drama Of The Gifted Child believes that children, at birth, are inherently good, and she traces all forms of criminal deeds to past mistreatments.
Author: Richard H. Thaler, Cass R. Sunstein
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow New York Times bestseller Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice. More than 750,000 copies sold
Dollars and Sense
Author: Dr. Dan Ariely, Jeff Kreisler
Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we’ve overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn’t spend more than $1 on that same soda at our local grocery store? We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance’s most sacred beliefs and explain how we can override some of our own instincts to make better financial choices. Exploring a wide range of everyday topics—from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales—Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it’s the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
Author: Dr. Dan Ariely
Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, “Ask Ariely”. Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you’re playing the volatile stock market? What’s the best way to get someone to stop smoking? How can you maximize the return on your investment at an all-you-can-eat buffet? Is it possible to put a price on the human soul? Can you ever rationally justify spending thousands of dollars on a Rolex? In Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.
The Irrational Bundle
Author: Dr. Dan Ariely
Publisher: Harper Collins
Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume.
The Long Tail
Author: Chris Anderson
Publisher: Hachette Books
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
The Diary of a Young Girl
Author: Anne Frank
Publisher: Diamond Pocket Books Pvt Ltd
Author: Todd Strasser
Publisher: Random House Digital, Inc.
Tells the story of a high school history class experiment that frighteningly demonstrated the power of fascism.
No and Me
Author: Delphine de Vigan
Publisher: A&C Black
Lou Bertignac has an IQ of 160 and a good friend called Lucas, who gets her through the school day. At home her father cries in secret in the bathroom and her mother hasn't been out of the house properly for years. But Lou is about to change her life - and that of her parents - for good, all because of a school project she decides to do about the homeless. Through the project Lou meets No, a teenage girl living on the streets. As their friendship grows, Lou cannot bear that No is still on the streets when she goes back home - even if it is to a home that is saddened and desolate. So she asks her parents if No can come to live with them. To her astonishment, her parents - eventually - agree. No's presence forces Lou and her parents to finally face the sadness that has enveloped them. But No has disruptive as well as positive effects. Can this shaky newfound family continue to live together? A tense, brilliant novel tackling the true meaning of home and homelessness.
Kingdoms of the Wall
Author: Robert Silverberg
Publisher: Open Road Media
The village of Jespodar nestles in the foothills of a world-dominating mountain known to all as "The Wall." Poilar Crookleg has grown up in Jespodar training hard and hoping that he will be chosen for the annual Pilgrimage, a group journey to the top of the mountain from which no pilgrim has ever returned both alive and sane. The pilgrims seek to replicate the legendary journey of a distant ancestor who scaled the mountain and, so the story goes, met with the gods. The Pilgrimage is a a life journey, an overwhelming challenge and a sacred honor and Poilar feels blessed when he is finally chosen to lead it. But not all is as it first seems. Along the journey lie hazards of all kinds, both vilently dangerous and seductively beguiling and to triumph in the climb is to confront a revelation so surprising and so disturbing that none, not even the smartest and best prepared, are likely to survive. What belief and what devotion leads so many to hope for such a challenging task and what will be the ultimate result of such dedication? Only The Wall itself can reveal the destiny for those who undertake the Pilgrimage.
One night in the reform club, Phileas Fogg bets his companions that he can travel across the globe in just eighty days. Breaking the well-established routine of his daily life, he immediately sets off for Dover with his astonished valet Passepartout. Passing through exotic lands and dangerous locations, they seize whatever transportation is at hand - whether train or elephant - overcoming set-backs and always racing against the clock.
The Dragonfly Effect
Author: Jennifer Aaker, Andy Smith
Publisher: John Wiley & Sons
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
The Power of Now
Author: Eckhart Tolle